Observations from a Friday at the Apple Store

November 8, 2026

Friday I was at the Apple Store trading in my M2 iPad Air for the new iPad mini. While setting it up and transferring my data, I took a look around and came away with a couple of observations.

The iPhone tables were busy, with plenty of people looking at the different models. At the setup table next to me, a few people were setting up their new iPhone Duo, and a couple of others were setting up a new iPad mini like mine.

I also kept an eye on the MacBook table, expecting to see people checking out the new touchscreen MacBook. Surprisingly, I didn't see a single person looking at it. In fact, there wasn't much action at the MacBook table at all.