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Link Post: A letter to John Ternus – Marco.org

April 11, 2026

It seems likely that you’ll soon be leading Apple, which will place unfathomable responsibility on your shoulders. As you grow into the leader that we know you can be, I urge you, on behalf of everyone who loves computers as much as we do, to protect and cultivate this spirit of Apple’s founders as the company’s top priority:

  • We love computers. We don’t hide that — we celebrate it!
  • We use computers to enhance our minds, lives, and abilities — not to be controlled, restricted, tricked, placated, angered, or surveilled.
  • Our computers work for us, with the utmost respect for our time, attention, money, data, and privacy.
  • We are customers and owners — not resources to be harvested, annoyed, or badgered into ever more services and upsells.

Marco Arment