ldstephens

UPDATE: iOS 14 has Zuckerberg/Facebook running scared

I’ve been working on an article about the iOS 14 privacy feature that has Facebook and other advertisers running scared. Facebook acknowledged that Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business. (Doesn’t that just break your heart)

Today to my disappointment, Apple is holding off on introducing the default feature until early next year to allow developers more time to make the necessary changes to their apps. I guess this makes everything I’ve written all for naught. Oh, well.

By the way, did you know that you can manually limit targeted advertising and reset your identifier? If you do this an app will still be able to access your IDFA but it makes it much harder to build a profile on you. I reset my identifier once a month.

The advertising identifier on an Apple device does not identify you personally, but it can be used by advertisers to create a profile about you. If it’s never reset, that profile increases in detail, allowing advertisers to target ads to you based on your Internet activity.