UPDATE: iOS 14 has Zuckerberg/Facebook running scared

I’ve been working on an article about the iOS 14 privacy feature that has Facebook and other advertisers running scared. Facebook acknowledged that Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business. (Doesn’t that just break your heart)

Today to my disappointment, Apple is holding off on introducing the default feature until early next year to allow developers more time to make the necessary changes to their apps. I guess this makes everything I’ve written all for naught. Oh, well.

By the way, did you know that you can manually limit targeted advertising and reset your identifier? If you do this an app will still be able to access your IDFA but it makes it much harder to build a profile on you. I reset my identifier once a month.

The advertising identifier on an Apple device does not identify you personally, but it can be used by advertisers to create a profile about you. If it’s never reset, that profile increases in detail, allowing advertisers to target ads to you based on your Internet activity.

Getting to know John Gruber the writer

John Gruber is one of the leading experts blogging and podcasting about Apple. Recode referred to him this way “Apple obsessive John Gruber built Daring Fireball, the world’s most powerful one-man media company” If you’re into Apple you know who he is. John blogs at Daring Fireball and has a podcast The Talk Show. He’s also the creator of Markdown the popular plain text writing markup language that many of us use today.

I’m an enthusiastic follower of John’s blog and listener of his podcast. I find him to be knowledgeable about all things Apple thanks to his contacts at the highest levels of the company. What he writes is well written, always informative, and accurate.

I find it interesting to know what makes people like John tick and how they got to where they are. I’ve heard John talk about himself on his podcast but only bits and pieces never the full story from beginning to where he is now.

The other day John posted about being on Antony Johnston’s Writing and Breathing Podcast. If you would like to hear John’s full store in his words listen to this podcast. It’s excellent!

MONDAY, 10 AUGUST 2020

YOURS TRULY ON ANTONY JOHNSTON’S ‘WRITING AND BREATHING’ PODCAST

Antony Johnston — best known as the creator of the excellent and right-up-my-alley Atomic Blonde  — hosts a podcast devoted to writing, and he was kind enough to invite me on. I could talk about writing — what I do, how I do it — forever, even though, as I hope I made clear to Johnston, I don’t really fully understand how exactly I do what I do. The only thing I really understand about writing is that I need to do it.

I really enjoyed having the opportunity to talk about this. If that sounds interesting to you, I bet you’ll dig listening.