According reporting from Bloomberg’s Mark Gurman, Apple is developing a new MacBook Air model that will launch later this year or in 2022. “It will include Apple’s MagSafe charging technology and a next-generation version of the company’s in-house Mac processors. Apple has discussed making the laptop smaller by shrinking the border around the screen, which will remain 13-inches. The current model weighs 2.8 pounds and is just over half an inch at its thickest point.”
I recently wrote that I was thinking about holding off on buying an M1/8GB MacBook Air.
This week we got more information about what we might expect in 2021. According to a 9to5 Mac article, it sounds like we’ll be getting MacBook Pros with no Touch Bar, more ports, and the return of MagSafe. There’s also mention of a redesigned MacBook Air late in the year.
That said, I would love to get in on all the excitement around the M1 MacBook Air but I think it’s worth waiting to see what’s to come.
Following a report from Ming-Chi Kuo offering a variety of new details on the 2021 MacBook Pro refresh, Bloomberg is out with its own report on the changes. The report adds additional details on the return of MagSafe, and teases a redesign for the MacBook Air.
In case you missed it overnight, Kuo reported that Apple has some major changes in store for the 2021 MacBook Pro, which will be available in 14-inch and 16-inch variations. The new MacBook Pro is rumored to adopt a flat-edged design similar to the Phone 12 and iPad Pro, add more IO ports on the side, bring back MagSafe charging, and ditch the controversial Touch Bar.
Finally, the Bloomberg report teases that Apple is also “planning a redesigned MacBook Air,” but that it will not be released until “long after the next MacBook Pros.”
Notably, we’d previously heard that Apple would release a more affordable MacBook Air in 2022. It’s unclear if this is the same machine, or if Apple could be planning a redesigned version and keeping the current MacBook Air around at a lower price.
There’s a rumor going around that Apple won’t be including a charging brick with the new iPhone 12. That means when I buy a new iPhone I’m going to have to buy a charger as an add-on purchase to be able to use it. I don’t know about you but this is just wrong and it feels like Apple nickel-and-diming us to improve their margins. The thought of this just pisses me off. Apple this is stupid!
You have to ask yourself why would Apple do this? M.G. Siegler wrote about this subject over on his blog 500ish.com.
None of those points are false, but let’s be honest here, that’s not why Apple is doing this. Here’s the breakdown in terms of order of importance as I see it:
1) Margins. The next iPhone’s margins are going to be under assault due to the ‘5G’ components, amongst other new technology. And COVID has altered the supply chain immensely. The charger may not seem like a huge margin savings, but it adds up in aggregate. Also, there’s up-sell opportunities galore with the new faster charging bricks — or, even better, Apple’s inevitably still-forthcoming wireless charging solution.
2) Shipping. You know what else adds up in aggregate? Shipping these units from China. If Apple can make these boxes more svelte, they’ll pack more in. This helps the environment, in a way, but it helps the bottom line even more.
3) Transitions. The next iPhone — the one after this one — is already rumored to forgo wired charging entirely. If that’s the case, it may make some sense to move people beyond the notion of including a wired charger in the iPhone box now. Force more customers to get ready for the wireless charging revolution.
4) Environment. This is on the list. But it’s the last item on the list. Not the first item on the list.
I know that all sounds cynical, but come on, that is clearly what is happening here. It’s not all point number one, but it’s a combination of all four points with the first one being the most important in terms of deciding what to do here. They could have made this change at any point over the past few years with the same rationale. Yet they’re doing it this year.
Again, I’m sitting here shitting on a decision that is a rumor. But the source (which is a second source, no less) would seem to be credible enough that this is likely going to happen. And so maybe there’s still a chance to affect the outcome. Not within the boxes themselves — that ship has undoubtedly already sailed, even if the shipping containers haven’t yet — but perhaps there’s an opportunity to offer a power brick as a free add-on for those who want/need one at the time of an iPhone purchase.
Again this is just stupid to sell a product without being able to fully use it out of the box. And that’s exactly what Apple appears to be doing if the rumor is true.