Did you hear? Google is going to stop scanning your Gmail for ad personalization

Google has announced in a blog post that later this year the content of free Consumer Gmail will not be used or scanned for any ad personalization.

G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service. Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. G Suite will continue to be ad free.

G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate. As ever, users can control the information they share with Google at myaccount.google.com.

This is good news for Privacy. Unfortunately Gmail users will still see ads in there Gmail.

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